Becoming a Choose People Certified Company

The Cherry on Top

Only 1 in 5 companies passes our criteria to become a Choose People Certified Company.

However 5 in 5 companies that go through our process improve their company culture.

We tell companies - go through our process to improve your company culture, if you also get certified, fabulous. Kind of like in school where ideally you do the work to learn, not to get the grade, even though it's in our competitive nature to seek out the "A."

Choose People certification leverages your organization’s happy-employee culture with consumers, employees, investors and business partners, effectively sealing your brand promise. The Choose People red seal of approval identifies your company as one that cares about its people.

The Choose People Seal of Approval:

  • Makes it easier to recruit exceptional workforce talent (we are who we say we are)
  • Differentiates your company in the competitive marketplace with potential clients and investors
  • Improves employee morale and sense of pride through public recognition of the company
  • Reinforces your brand values to increase positive brand awareness and boost your market share
  • Supports retention of the amazing employees you already have (the grass is pretty green right here)
  • Garners third-party validation of your character and corporate social responsibility
  • Gains your company access to conscientious audiences and help them identify with your brand
  • Share your success story with others

"Just Add Water" PR Promo Plan

Choose People Certified Companies receive the following marketing tools to promote their happy-employee reputation:

  • A press release template announcing the company’s status as a Choose People Certified Company
  • A linked Choose People icon to post on the company’s web site that leads to that organization's page on our site
  • An electronic file of the Choose People seal to use in the company’s sales, marketing and recruitment efforts, including print collateral, eNewsletters and social media activities
  • The company’s listing and link on the Choose People web site
  • Inclusion as a company spotlight feature in the Choose People blog and RSS feed
  • A link to the company’s webpage of job opportunities posted on the Choose People online job board
  • Choose People decals to put on the front door of the company's establishment and/or on company vehicles
  • Social Media announcements in Choose People's Twitter, FaceBook Fan Page, and the Founders Linked-in Page
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20 February, 2012

Two Way Transparency

Transparency is the latest in a line of business buzz words.

And there's a reason why it sounds sexy - because the assumption is that it helps create another of the latest "it" words, trust.  We've got nothing to hide.  All our cards are on the table.  What you see is what you get.  No deception here.

And while transparency is great - companies being straight, clear and honest about what they're up to and how they're doing, there's something missing.

You know the one way window/ one way mirror - as seen in the movies when FBI are interrogating potential cr...

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