Marketing Masters & Sales Pros
Choose People to Build Your Brand
As a marketing or sales professional, you know the importance of building your brand and strengthening its position in the competitive marketplace.
Your company’s brand is your company’s promise, and establishing the reliable strength of that promise reinforces your good reputation. Choose People certification leverages your organization’s happy-employee reputation with consumers, employees, investors and business partners, effectively sealing your brand promise.
The Choose People red seal of approval immediately identifies your company as one that cares about its people.
Choose People certification helps your company’s sales and marketing team:
- Differentiate you in the market place
- Boost your market share
- Reinforce your brand values
- Increase positive brand awareness
- Establish your credibility
- Strengthen your reputation
- Provide third-party validation of your social integrity
- Gain access to conscientious audiences and help them identify with your brand
- Deepen loyalty and trust among key audiences
- Tip the scales in your favor when decision factors are similar
- Share your success story with others
As a Choose People certified company, you will receive the following marketing tools to promote your happy-employee reputation:
- A press release template announcing your company’s Choose People certification
- A linked Choose People icon to post on your company’s Web site
- An electronic file of the Choose People seal to use in your company’s sales, marketing and recruitment efforts, including print collateral, eNewsletters and social media activities
- Your company’s listing and link on the Choose People Web site
- Inclusion as a company spotlight feature in the Choose People blog and RSS feed
- A link to your company’s webpage of job opportunities posted on the Choose People online job board
- A Choose People sticker to put on the front door of your establishment
- Social Media announcements in Choose People's Twitter, FaceBook Fan Page, and the Founders Linked-in Page
If you think your company has what it takes to be a Choose People company, then apply today and enjoy the bottom-line branding advantages of certification.
So you're buying a business...something you haven't thought of
If you're buying a business there are a many factors you're assessing - looking at past performance as well as potential future success.
When looking at the potential upside, have you asked yourself what kind of culture would I be inheriting?
Let me give you a simple analogy -
When you inherit an extraordinary culture, you have a state of the art plane, and a runway with the immediate potential to fly to great heights.
When you inherit a toxic culture, the plane is still sitting in pieces, never mind a runway.
How much of a price reduction should you neg...
