About Us

On November 30, 2007, in the Market coffee shop in downtown Denver, the idea of Choose People was born.

Kris Boesch, then the CEO of Exodus Moving & Storage, now the Founder & CEO of Choose People, was contemplating all that she had learned over the past few years about business - from books, mentors and good old fashioned experience. And everything seemed to boil down to a basic triangle. With financial health at the top, customers on the bottom right and employees on the bottom left. All the advice, suggestions, paradigms and strategies seemed to address these three categories.

"Many companies focus on the financial health of their companies - and they have to, if they're not financially healthy, they can't be in business. However at the end of the day, the numbers don't create the numbers, the people do. So then companies focus on customers believing it's all about customer loyalty, customer satisfaction, the customer experience and repeat/referral. Which while true, begs the question of who takes care of your customers? Your employees. If there was only one lever I could pull to secure the success of my company, I had to look to my employees." Kris knew that if her employees felt good about coming to work, they would take good care of the customers who in turn would take care of the financial health of the company. She understood that it wasn't the executive team that took the piano up the switch back stair case, it was the moving crew.

When Kris came to Exodus the culture was toxic and the company was financially struggling. She didn't have money to throw at the employees to make them happy and moving wasn't a "sexy" job with great pay and benefits. Step by step she turned the culture around. And under her leadership, and under this business model, Exodus Moving & Storage had 40% less turnover than the industry average and a bottom-line twice that same average. That culture has remained in place and Exodus now boasts a bottom-line four times that same average.

It was in the Market on that November day that Kris was wishing there was a way to prove to her clients that her company had happy employees. That there was a way to empower consumers at the point of purchase to support companies who have happy employees, giving those companies a competitive edge in the marketplace. She envisioned a seal of approval that would tell consumers this product or service was made by happy employees meaning you'll get better customer service, feel good about where you're spending your money and know that this is a company of character who has alignment in how they treat people both on the inside and outside of their organization.

Of course Kris realized this would be helpful for recruitment of key talent and retention as well, however it was the idea of a consumer movement that supports companies who have happy employees that was really exciting. The reason Choose People exists is to improve company cultures and to create more happy employees. The long term goal of Choose People is to create a consumer revolution that supports those companies who have happy employees thus allowing those companies to be more financially successful and hire more happy employees! The continued ripple effect being that when employees feel good about coming to work, they show up at home as better parents, spouses and citizens.

When we make work better, we make the world better.